I think by now we can all unanimously agree that Techno is winning. We might not have the figures to prove it – they’re hard to come by – but we sure have the empirical evidence. I can only imagine that things will get better for Tecno in 2014. But if they’re going to have any chance of winning more hearts, I think it’s time they started paying closer attention to what the consumers want. Here are couple of things I think Tecno have to do right this year.
Less Frequent Releases
It’s really hard keeping up with the plethora of Tecno devices out there. It’s not just about the sheer number of them; it’s more about the frequency of release. Take the Phantom flagship range for example. There was the Phantom A then the A+, followed by the AII and finally the AIII – all marginally incremental and released in the space of just 8 months. I can’t even justify why the AIII was released at the end of 2013 with JellyBean 4.2 OS.
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